Feb 06 2007
WhatsWrongWithU ?
Hah. I subscribe to ASIST’s Info Architecture SIG mailing list, which tangentially relates to my current work and interests. A recent post from the prolific Ziya cracked me up and had me eye-rolling at my favorite-company-to-hate, Microsoft. Apparently MS (via e-crusade Marketing, according to whois data) is trying to find out why folks in Singapore, Hong Kong, Taiwan, and Korea are not as keen on the XBox 360 (and presumably what they want to see in a gaming box) … via a site called WhatsWrongWithU.com. Uh. Nice. I’m torn between being amused at the snark, and mildly insulted on behalf of folks who don’t like/want the 360. Ziya poses a good question or two:
Has anyone seen another example of a site purely dedicated to blaming (potential) customers for not buying a company’s product? Or is this pure, edgy, counter-culture Redmond genius at work again?
{update}
hahaha. and in a follow-up post in the same thread:
Counter-culture at Microsoft consists drinking a quad tall mochachino and unleashing your inner howler monkey at the afternoon staff meeting.
<snip>
More seriously - Microsoft’s advertising these days, like IBM’s before it, is to real marketing as Muzak is to Tom Waits, and there’s a fundamental reason why the edgiest marketing efforts of both companies wind up feeling so flat.
